Shampoo-In Color: This shampoo-in hair color provides better grey blending for natural-looking color. The moisture-rich formula with aloe vera and honey locks in color and leaves hair soft and healthy-looking. | Long Lasting Hair Color for Men: Dark and Natural 5 Minute Shampoo-In Haircolor works in 5 minutes and lasts up to 6 weeks, providing natural-looking grey coverage for men in an ammonia-free formula. | For Mens' Grooming Needs: From shaving to hair color, pomade and hair moisturizer, find the products specifically formulated for black men that suit your grooming routine. | Hair Color for Men: This drip-free permanent Hair Color for Men is easy to use, available in three shades for a moisture-rich result. | Softsheen-Carson: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products and services specially designed for their needs.