WATER BASED & LIGHT - because we know you hate heavy, greasy lotions and unwanted breakouts. We also made it so it doesn't have a terrible smell. You'll forget you even applied our tanner. | NO ORANGE HERE - If you're like most dudes, you're here because you're looking for a natural looking fake tan. The best self-tanner for men. That's cool, because you found it, summer sun in a bottle. | DON'T SWEAT IT BRO - We made sure that the glow our tanners give you is natural-looking and subtle. You'll look great & people will notice, but they won't quite be sure why you're looking extra good. | LOTIONS SUCK - So you can be sure we made it lightweight, fast absorbing, non-greasy, and non-sticky. Our mousse foam was made to be easy to apply without the nasty pasty feel of slathering on creams. | NO STAINS - Apply, let dry & you're good to go! Our non-staining formula won't get your clothes or sheets bronze in color as the tanner does its job. Wake up clean, fresh and glowing. Bro Glowing.