Neutralizes Brassy and Yellow Tones - TONE purple shampoo bar helps reduce the appearance of brassiness in blonde, gray, silver, or highlighted hair. Leaves color looking cooler, brighter, and refreshed. | Purple Toning for Blonde and Highlighted Hair - Designed to enhance cool tones while maintaining vibrancy and shine. Ideal for blonde, gray, or color treated hair. | Biotin for Stronger Looking Hair - Infused with biotin to support healthier looking strands and improve manageability without heaviness. | Nourishing Almond Oil Moisture - Almond oil helps soften and condition hair while enhancing smoothness and natural shine. | Long Lasting and Eco Friendly - Each bar lasts 80 plus washes equal to 2 to 3 bottles of liquid shampoo or conditioner, saving you money while eliminating plastic waste. Compact and TSA friendly for effortless travel with no spills or leaks.