hello activated charcoal fluoride free toothpaste whitens teeth by removing surface stains and removes plaque with regular brushing. | this black fluoride free paste is safe for enamel, so use every time you brush for maximum friendliness. | formulated with fresh mint. your mouth will thank you | hello charcoal epic whitening toothpaste is vegan and made with no peroxide, artificial sweeteners, artificial flavors, dyes, preservatives, SLS, parabens, or titanium dioxide. #brushhappy | hello is vegan and not tested on animals (leaping bunny certified). choose friendly! Packaging may vary.