Helps to provide fast relief from baby diaper rash discomfort and instantly protects irritated skin | Light, creamy paste with 16% Zinc Oxide seals out moisture and helps keep baby’s boo-tay dry | Formula contains plant-based ingredients*, is petroleum-free, and is ideal for daily prevention and treatment of mild diaper rash | *Other ingredients may not be natural. Natural refers to the source of listed ingredients and allows for only minimal, non-chemical processing of these ingredients | Free from dyes, preservatives, parabens and talc | Pediatrician-recommended brand** for diaper rash ointment **ProVoice Survey February 1, 2021 to January 31, 2022